Oprah Winfrey Brings Joy with $1000 Pay It Forward Challenge

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Oprah Winfrey's Pay It Forward For Bloggers, Vloggers, Podcasters, Mom & Pop Businesses & Small Entrepreneurs

Oprah Winfrey issued a challenge to some 300 members of her audience. She issued a video camera and $1000 to each one of them. The catch is that they could not spend this money on their relatives. They had one week to reach out to someone in need. Right of the bat, this is a great marketing coup for the Oprah Winfrey Show and all its sponsors. These audience members could give the money to some charities, organizations and deserving individuals. The stories had to be videotaped. This is a grassroots movement that stems from the idea of doing good. On an advertising level, news organizations will pick up the story quickly. What happens is that Oprah can create a buzz with all that money. And Bank of America and all the Harpo Holdings will benefit from this new idea of doing. Oprah could have used any of the numerous ad agencies in New York, San Francisco, and Los Angeles to come up with some fancy ads that will be on a few media. But, in her marketing and advertising departments' wisdom, they choose to go with individuals who will go back to their cities and hometowns to spread the word. For a buzz, there is no greater and better ingredient than that! All local journalists want to track this story. Is Oprah trying to set an example for others during this holiday season? You bet. It is time to give and be appreciative of others. Let us see who can outdo Oprah's largesse.

Oprah has a new opportunity to create groundswell of marketing buzz with bloggers and low-income entrepreneurs. If I were Oprah, I could give a second life to this marketing tour de force by getting bloggers and micro or mini entrepreneurs involved. By virtue of their solidarity, bloggers would jump to the occasion to show what type of charities they have been supporting. They would blog about every step of the process of giving away their $1000. The blogosphere, podosphere and vlogosphere would be a-buzz about the Oprah Winfrey show. Some of the bloggers, vloggers, podcasters may think about low-income entrepreneurs and the companies that are trying to raise funds to help them break the cycle of poverty by not relying on handouts. The newswire would pick the story. So would Yahoo.com, Google.com, Digg.com, SFGate.com, NYTimes.com, Newsweek.com, boingboing.com, mybloglog.com, techcrunch.com, Times.com, and AOL.com. It would be like a gift that keeps on giving. PBS/Frontline would also call to get the scoop. There is no doubt that Cable news networks such as CNN.com and Fox networks would come calling. They would inquire about why the bloggers decide to give to p2pmicrofinance web firms such as kiva.org, Microcreditcapital.com and others. They would find out that some people are still thinking about the poor in countries such as Haiti, Uganda, Bengladesh and elsewhere. They would find out that has been trying to get people, ordinary individualsto help the poor. By advertising on its Webcalendar Advertising board, Microcreditcapital.com can raise enough money to fuel the entrepreneurial spirit in Haiti and other Latin American countries.

Visit these sites: microcreditcapital.com, oprah.com, cnn.com, digg.com, yahoo.com, google.com, newsweek.com, boingboing.com, times.com, aol.com, techcrunch.com, mybloglog.com

Rest in Peace, William Styron: But You will continue to live in your books.

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William Styron, one of the great modern writers of the US, has died. However, his books will live on. More importantly, his writings will continue to give pleasure to many people. He was one of the fine writers and storytellers whose books were read and re-read by many. He knew how to write.

Here is a list of his books just in case you are interested in reading them:

Lie Down in Darkness was written in 1951. Nine years later, he published The Confessions of Nat Turner which earned him a Pulitzer Prize. His next book came in 1979. Sophie's Choice drew a lot of fire for examing the Holocaust from the point of view of a Polish Catholic. In 1990, he released Darkness Visible: A Memoir of Darkness.

Simpson's Hypothetical Book Becomes Hype & Collector's Item

What will happen to Simpson's book barely starts to come out. Already, some copies are reportedly being circulated. In one word, some copies have already leaked out. There have been reports that "If I Did It" has been auctioned on ebay and elsewhere. In the meantime, Simpson said he did the book in order to pay bills. His money is dwindling. He needs to work. In the now canceled book, O.J. Simpson allegedly wrote about he hypothetically would have killed ex-wife Nicole Brown and friend Ronald Goldman. No wonder that these two families became enraged about the fact that Simpson was trying to cash in on blood money. Simpson said the money he received for the book is already spent. And he is not going to pay back despite the cancelation. He delivered on what he promised. Simpson is complaining that he is the only one who can't seem to make money on his bad luck. He is being pimped. We wonder whether the publisher will be able to make money on the book too. Will Rupert Murdock recoup some of his expenses? Will miss Regan make some money? People are saying that they still own the copies. Collectors are looking for them. If they want, they can still make some money. "Everyone has made money on me. I have been pimped for 12 years," Simpson said. "It's all blood money. Unfortunately, I had to join the jackals. It helped me get out of debt." Furthermore, Simpson said that he did it because he was trying to provide for his kids. Now Simpson appears to agree with the heat he is receiving. "I am taking heat and deserve it. But Murdock should not be taking the high road," he said.















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No Turkey for O.J. Simpson: "If I Did It.." Got Canceled

News Corp canceled the much publicized release of O.J. Simpson's next book and TV
Rupert Murdoch put an end to the deal. Judith Regan, publisher of "If I Did It" had to obey the supreme boss. Still, she considered the book to be Simpson's mea culpa, confession. Now, one may wonder whether the whole thing was a ploy to get him to confess and boost the sagging bottomline of Fox Networks that has been trailing in viewership lately. The two-part sweeps month special also got canceled. Does this mean we will not see O.J. Simpson's face on TV any longer? Maybe not, what if a maverick publisher and broadcaster decide to offer him more money to publish a similar book? No matter what, the cancelation shows the power of consumers, shoppers and regular folks sitting at home. We are the viewers. We have power. If we do not like something, we should say it. The networks are realizing that we are embracing interactive networks. With the Youtubes of the world and blogging platforms, we, consumers now have a say. We are not taking it sitting down any longer. We can voice our disagreements and outrage. That is what Ron Goldman and relatives of Simpson's wife did. They lashed out at the planned publication and broadcast plans. Nicole Simpson and her friend Goldman get some level of justice. Money can not buy everything under this sun. There must be a point when people say enough is enough. Fred Goldman with his friends and attorneys got on the airwaves and started speaking out against the plans. Nobody can take away, erase the pain of a father who lost his beloved son in a nonsensical killing. "For that I will hate him always and find him despicable," Said Fred on ABC. O.J. Simpson was acquitted in 1995 of murder. However, the former football star and announcer was later found liable for the deaths in a wrongful death lawsuit brought on by the Goldman family.

It is clear that O.J. Simpson may not make any money on this double murder. Ron Goldman and Nicole Brown Simpson's spirits will not be captured in this late explanation of the murder that shocked the nation. Folks, this show is over for now.











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