Oprah is lending a hand to XM Satellite Radio. she will start "Oprah & Friends," a satellite radio channel on XM soon. The program will come from a brand new XM studio based at Harpo
Harpo Radio, Inc. and XM Satellite Radio, the nation's leading satellite radio company with more than 6 million subscribers, today announced an exclusive, three-year agreement to launch "Oprah & Friends," a satellite radio channel on XM. "Oprah & Friends" will debut in September 2006 and will feature a broad range of original programming from Harpo Radio, Inc., including regular segments hosted by popular personalities from "The Oprah Winfrey Show" and O, The Oprah Magazine and an exclusive original weekly reality radio show with Oprah Winfrey and Gayle King. The channel will be broadcast from a new state-of-the-art XM studio at Harpo Studios in Chicago.
The "Oprah & Friends" channel will feature original daily programming on a variety of topics including nutrition, fitness, health, self improvement, home, and current events from popular "Oprah" personalities, including Bob Greene, Dr. Mehmet Oz, Dr. Robin Smith, Marianne Williamson, Nate Berkus, and Gayle King.
"Together with my friends, we look forward to creating programming that will entertain, inform and inspire our listening audience on XM," said Oprah Winfrey.
"Oprah Winfrey is a prolific force in our culture whose unprecedented achievements in television, film, publishing and philanthropy will bring an amazing radio experience to the XM nation of subscribers. We are proud to welcome Oprah and her talented team to the XM family," said Hugh Panero, President and Chief Executive Officer, XM Satellite Radio. "'Oprah & Friends' is a testament to XM's unwavering commitment to provide our diverse subscriber base with the kind of smart, high-quality programming that makes a difference in their lives."
XM and Sirius are locked in a fierce competition to sign up programming and new subscribers as they both strive to reach profitability. Each service costs about $13 a month and offers dozens of channels of commercial-free music as well as other channels of talk and news.
XM, which is based in Washington, D.C., is the larger of the two, with more than 6 million subscribers, while the New York-based Sirius has more than 3 million.
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