Friday, November 12, 2010

"Decoded" is Jay-Z's New Book: A Mixture of Memoir, Music History and Social Commentary

Jay-Z is not trading on his name. He is trading on the substance of his work. That is what the multimillionaire music impressario wants you to know about him. He wants you to know him by his body of works. That is the way it should be. Keep in mind that this 40-year business phenom has made all the right moves when he makes some of the most brilliant music or business deals.

What do we know about this man? We know he has friends in higher places. He has the ears of Warren Buffet and Microsoft's Bill Gates who is willing to spend beaucoup money pitching his new book, "Decoded." However, the Brooklyn-born performer was not always rolling in dough. His beginnings were humble but he quickly realized that he could leave the Brooklyn housing project and do better for himself and some of his friends. He had to make choices. As he writes in his 336-page book which is partly a remake of his song lyrics. "No lie, just know I chose my own fate / I drove by the fork in the road and went traight..." In "Renegade," he writes, "I went startight - stopped selling drugs - but I also didn't accept the false choice between poverty and breaking the law."

With $450 million to his war chest, Jay-Z has been featured in Forbes Magazine's 400 "Richest People in America." He has been no 1 on the billboard so many times. He has won 10 Grammy awards and sold millions of albums. Jay-Z has some great business ventures such as the New Jersey Nets, 40/40 club, a sports bar-chain, a Greenwich village bistro named the Spotted Pig, creative and operational control of Rocawear clothing line etc.












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